Apple exec reveals the secret behind `Shot on iPhone` campaign
(iMore iPhone)

`...a ridiculously simple idea` What you need to know Apple`s VP of marketing has revealed the secret behind `Shot on iPhone`. Tor Myhren says SOI was a `ridiculously simple idea`. Apple`s VP of marketing Tor Myhren has revealed the secret behind the `Shot on iPhone` campaign that Apple has used to champion the power of the camera in all of its best iPhones including the most recent iPhone 13. Myhren spoke at Adweek`s Elevate: Out of home event Wednesday, from the publication: If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog forms of advertising—out of home—Apple`s Tor Myhren can explain. Billboards and other `outdoor expressions` hold a special place in a transient world, said Myhren, Apple`s vp of marketing communications, during his Wednesday keynote speech at Adweek`s Elevate: Out of Home event. Myhren spoke about research that showed Gen Z consumers find outdoor ads `relaxing`, and sa...